Late on Sunday, Saudi Arabia’s Ministry of Commerce and Investment announced that it will be taking legal action against Pizza Hut over an offensive stuttering ad they shared on Twitter. Even though the tweet was meant to be funny, it wasn’t taken lightly by social media users, who responded with outrage, deeming it ‘inappropriate’ and ‘offensive’.
In its caption, letters were repeated in a way that referenced those who suffer from stuttering, “a communication disorder in which the flow of speech is broken by repetitions, prolongations, or abnormal stoppages of sounds and syllables”.
The ad was sent out in a tweet meant to mark “International Stuttering Awareness Day”, on Sunday. This sparked a backlash with Twitter users who said “On International Stuttering Awareness Day, Pizza Hut offensively trolled people who suffer from the communication disorder.”
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