Porsche Records 4% Sustainable Growth Across the Region in 2024

Porsche delivered 9,509 new cars in the Middle East, Africa and India region in the 2024 calendar year. This represents 4 per cent growth compared to 2023, and follows an 11 per cent increase the year prior. New car deliveries in the region have now grown 53 per cent since 2020.

“The global economy, and indeed our region, is experiencing uncertain times. Despite this our importers and our teams have worked harder than ever for our customers and, as a result, achieved yet another year of growth,” said Dr Manfred Bräunl, Chief Executive Officer, Porsche Middle East and Africa FZE.

Sales of two-door models were especially strong, showing the passion and enthusiasm for Porsche sportscars in this region. Sales of 911 models grew 49 per cent to 1914 vehicles, a record for the region.

The 718 Cayman and Boxster models saw sales increase by 21 per cent. One in four vehicles delivered across the region in 2024 were two door sportscars.

It was a busy year for Porsche Centres and showrooms across the 16 markets of the region, with new generations of Panamera, Taycan, 911 and Macan all commencing deliveries in 2024.

The fourth edition of the Icons of Porsche festival in Dubai attracted over 28,000 fans in November, with the classic cars, arts and culture of the region on display for all to enjoy.

Many new models were unveiled in either world or regional premiere unveiling, with famous faces such as Oliver Blume, Chairman of the Porsche AG Executive Board, and Pascal Wehrlein, the reigning FIA Formula E World Champion, on hand.

In 2024, Porsche AG comprehensively renewed its product range, with a generation change for four out of the six model lines: the Panamera, Taycan, 911 and Macan. Porsche has grown in four out of five world regions and achieved historic records. The share of electrified sports cars increased from 22 to 27 per cent. Almost half of them were purely electric vehicles.

The sports car manufacturer proved to be robustly positioned in 2024 and delivered 310,718 cars. This corresponds to a slight decline of three per cent compared to the previous year. Another pleasant fact: Porsche customers are increasingly individualizing their vehicles and add on to the standard equipment according to their personal wishes.

Porsche launched its second all-electric model in 2024, the new Macan. “This launch literally electrified us. I am therefore particularly pleased that more than 18,000 examples of the all-electric variant have already been delivered to customers in the past months,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “Overall, we proved to be extremely robust in 2024, in a challenging market environment. We have invested a lot in our brand and we are pleased to see that the breakdown of our sales across the individual regions of the world remains very balanced.”

In Europe (excluding Germany), Porsche delivered 75,899 cars last year. That is eight per cent more than in the previous year. In the home market of Germany, 35,858 customers were able to take delivery of their cars – an increase of 11 per cent. With 86,541 deliveries, North America is once again the largest sales region, recording an increase of one per cent compared to the previous year. In China, 56,887 cars were handed over to customers (-28 per cent). The decline is mainly due to the continuing challenging economic situation in this region. Despite this, Porsche is sticking to its value-based sales approach. The aim is to balance demand and sales. The Overseas and Emerging Markets again developed positively with growth of six per cent. A total of 55,533 cars were handed over to customers in this region.

In 2024, Porsche delivered 82,795 Macan units, a 5% decline from the previous year. This drop is attributed to the phase-out of the combustion engine Macan in Europe and the gradual global rollout of the all-electric Macan. By the end of 2024, 18,278 all-electric Macans were delivered, following its world premiere in Singapore and market introductions starting in September. Meanwhile, the combustion-engine Macan remained available in most countries outside the EU, with 64,517 units delivered.

The iconic 911 sports car continued to enjoy great popularity in 2024 and, with 50,941 examples delivered, recorded an increase of two per cent compared to 2023. The 718 Boxster and 718 Cayman models recorded 23,670 deliveries. That is 15 per cent more than in the previous year.

In 2024, Porsche delivered 20,836 Taycan units, a 49% decline due to a model change and slower-than-expected electric mobility growth. Meanwhile, the Cayenne, after a 2023 overhaul, became Porsche’s top seller, with 102,889 units delivered—an 18% increase from the previous year. The Panamera saw 29,587 deliveries, reflecting a 13% decline, primarily due to reduced demand in the Chinese market.