Red Sea Global and Amaala announced it is to become the exclusive agent for the world-famous survival and adventure brand.
The partnership promises outdoor enthusiasts the opportunity to learn key team building, wilderness education and survival skills on a variety of course options, all of which have been designed by Bear Grylls.
It also opens the possibility to collaborate on accessible opportunities, including physical and mental wellbeing programs, alongside RSG’s adventure sports brand “Akun”.
This is in line with the developer’s commitment to focus its destinations on offering experiences that are accessible to guests and visitors with disabilities and special needs as well.
Red Sea Global is committed to recruiting and training local outdoor enthusiasts in the art of survival and expedition leadership, creating hundreds of jobs for Saudis in a new industry for the Kingdom.
Amaala will be opened to visitors soon after and will be ready to welcome guests in early 2025.
Bear Grylls has become one of the most recognised faces globally of survival and outdoor adventure.
A former soldier in the British Special Forces, Bear is best known for his survival television shows, including his Running Wild expeditions with India’s Prime Minister, Narendra Modi, and Hollywood actors including Kate Winslet, Florence Pugh, Channing Tatum and Zac Efron, which have reached over a billion viewers.