Rolls-Royce Motor Cars has unveiled Ghost Savile Row, a one-of-one Ghost Extended commission built on the art and craft of tailoring, shaped with input from connoisseurs of the Savile Row tradition. It celebrates the marque’s connection with British craftsmanship, drawing on features and treatments inspired by Savile Row itself, London’s home of tailoring, and the wider traditions of fine suiting.
The two-tone Midnight Sapphire over English White exterior evokes navy suiting paired with a crisp white dress shirt, while inside, Navy Blue leather takes on a Selby Grey run-stitch inspired by pinstriping. The commission also carries the most demanding single-frame embroidery in the marque’s history, recalling the flourish of a colourful jacket lining, with 250,000 stitches and 1,830 metres of thread.
“Rolls-Royce Motor Cars and Savile Row are united by a shared understanding of luxury. Both are founded on the principle that the finest commissions begin with the individual, whose ideas are brought to life through extraordinary craftsmanship, attention to detail and a commitment to Bespoke. Rolls-Royce Ghost Savile Row celebrates the quiet kinship between two British institutions that have spent generations creating deeply personal expressions of their clients’ tastes, character and ambitions,” said Phil Fabre de la Grange, Head of Bespoke, Rolls-Royce Motor Cars
Rolls-Royce and Savile Row: A Quiet Kinship
The two institutions have shared a commitment to Bespoke for a long time. The word itself comes from the Row, where cloth was traditionally described as being “bespoken”, or spoken for, by an individual client. Rolls-Royce opened its first showroom in 1905 on Conduit Street, just moments from “the Row”, and co-founder Charles Rolls was known for his own sense of style, right down to the silver pocket watch in his waistcoat. Ghost Savile Row honours that connection through details developed with Savile Row’s own connoisseurs and realised by the Rolls-Royce Bespoke Collective.
Exterior Colour: Two Tones, Perfectly Suited
The colourway takes its lead from a navy suit worn with a white shirt, a pairing popularised in the early 1800s by Beau Brummell, now considered the father of modern menswear, and finished here in Bespoke Midnight Sapphire over English White. In place of a traditional coachline, a hand-painted Silver Featureline sits within the English White upper colour, echoing the glint of cufflinks or a fine watch against a white shirt. Twenty-two-inch nine-spoke part-polished wheels, with body-coloured centres, complete the exterior.
Interior Details: A Hidden Flourish
Lower the rear centre armrest, and a Bespoke embroidery appears, hidden much like the lining of a tailored jacket. It depicts the square trees in the courtyard at the Home of Rolls-Royce at Goodwood, using a stitch style developed specifically for this commission to mimic woven cloth. It’s the most demanding single-frame embroidery Rolls-Royce has ever made: seven colours, nine hours to complete, 250,000 stitches and 1,830 metres of thread.
Interior: A Tribute to Tailoring
Seats in Navy Blue and Arctic White leather carry a Bespoke vertical run-stitch in Selby Grey, the first time Rolls-Royce has applied a pinstripe stitch to its seats, pattern-matched with the same precision as a tailored garment. Arctic White inserts, each with more than 16,600 stitches, evoke a pocket square against the Navy Blue leather. Tactile Open Pore White Wood dresses the fascia, steering-wheel spoke, and door uppers, with Black Wood on the centre console lids, and even the indicator stalk and climate controls carry leather detailing.
Tailored to the Last Detail
Bespoke Illuminated Treadplates, matching the hidden embroidery, sit on all four door sills, with Bespoke umbrellas stored above in Navy Blue, Selby Grey and Arctic White, the final touch on a motor car tailored, quite literally, to measure.
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