Saudi Arabia

Saudi Arabia Announces First Tourist Destination in Yanbu City, Beach Escape and Boutique Hotel Planned

Saudi Arabia has announced the first tourist destination in Yanbu City.

Baheej Tourism Development Company, a joint venture between ASFAR, the Saudi tourism investment company owned by PIF, and the Tamimi-AWN Alliance, has announced the development of the waterfront area of the Royal Commission at Yanbu.

Their first project in Yanbu will cover an area of 32,000sq m and feature three iconic leisure aassets, including a beach escape, a tourist activation centre, and a lifestyle hotel.

Yanbu City tourism in Saudi Arabia

Additionally, the project will feature a fourth component to be announced at a later stage.

Each of these components will provide rich and comprehensive experiences, as well as sustainable tourism offerings.

Visitors will be soon invited to explore the ancient city of Yanbu, rooted in a rich history dating back to the 16th century, boasting a distinct identity defined by its architectural marvels and sand beaches.

Baheej envisions Yanbu as an iconic destination showcasing Saudi Arabia’s rich culture, history, and natural wonders, offering one-of-a-kind inspiring experiences to visitors.

Through meticulous analysis of risks and investment opportunities, Yanbu is set to become a sought-after tourist destination, both locally and internationally.

Baheej’s integral role includes integrating local culture and environmental sustainability, elevating Yanbu’s appeal, and fostering regional development.

This commitment underscores a transformative journey for Yanbu’s hospitality landscape, blending community heritage and environmental stewardship seamlessly.

The launch of Baheej’s project in Yanbu City aligns with Saudi Vision 2030’s targets, aiming to foster a prosperous economy and vibrant society.

These initiatives are part of a broader strategy to transform Saudi towns into thriving, sustainable destinations. Baheej’s commitment to reshaping urban spaces extends to announcing additional projects in other cities by year-end, underscoring its strategic vision for reshaping and revitalising urban spaces across the region.


Arabian Business

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