Saudi Arabia’s General Entertainment Authority (GEA) announced setting up a mega investment fund called “Big Time,” which aims to support and enhance the quality of Arabic content in production, distribution, and filmmaking.

Turki Al-Sheikh, Chairman of the Board of Directors of GEA, made the announcement on the establishment of the fund during a visit to Egypt.

The fund, which will have GEA as its main contributor, will have the Ministry of Culture as a co-sponsor, along with a group of companies specialising in the field.

Silah Studio Company, Al-Wasail Company SMC, Al-Alamiah Company, Rotana Audio and Visual Company, Bench Company, Mark, and Pisquare Art Production Company are among the companies to be associated with the fund.

In its first phase, the fund will invest mostly in Saudi, Gulf, and Arab films.