Saudi launches numerous media campaigns on COVID-19 awareness
Saudi Arabia continues to battle the COVID-19 pandemic every way it can and raise community awareness with numerous government agencies collaborating and more than 1,200 videos, infographics and photographs distributed through various media channels.
Numerous media campaigns such as “We Are All Responsible” and “Return to Normal Life Carefully” were introduced to keep residents aware of the dangers of the virus, and their content was developed every step of the way.
Working together with other government agencies the Ministry of Media and the Ministry of Health promoted 1,254 videos, infographics and photographs, in addition to more than 12,000 local and international news reports. More than seven billion SMS messages were distributed in eight languages.
The second campaign “Return to Normal Life Carefully” is still active. More than 25 media plans have been set up, 500 media videos promoted and 3,000 local and international news reports published.
