Saudi: New Global Food and Hospitality Event To Be Held in October

Saudi Arabia has announced the launch of InFlavour later this year – a ground-breaking new food sector platform created by Saudi Arabia’s Ministry of Environment, Water & Agriculture (MEWA) and Tahaluf, the entity behind the country’s successful LEAP technology exhibition.

InFlavour will spotlight major Saudi Arabian infrastructure projects poised to elevate the country’s strategic potential to transform the way food is grown, transported, and traded across increasingly complex and competitive international supply chains.

In addition to an expansive network of the world’s largest food and beverage producers, distributors, and traders displaying products on the show floor, InFlavour will also welcome a Michelin star-studded menu of celebrity chefs, and trend-setting culinary innovators in a multi-track conference programme from October 29-31 at the Riyadh Exhibition and Convention Centre, Malham, Saudi Arabia.

The Saudi Arabian General Authority for Investment (SAGIA) has conservatively forecast that the Kingdom’s food service sector will grow six per cent annually over the next five years, while the independent market intelligence provider Fortune Business Insights anticipates the sector will expand by 11.5 per cent annually to be worth US$30.47 billion by 2029.

MAIN COURSE! With Chefs Marco Pierre White, Manal Alalem, and Yasser Jad

Influential UK restaurateur Marco Pierre White will lead a power cast of food and hospitality creatives on the MAIN COURSE stage. The first British chef to be awarded three Michelin stars, White will deliver a keynote address to inspire a new wave of Saudi-based restaurant entrepreneurs and food creators. The “Godfather of Modern-Day Cooking” will be joined at the two-day event by fellow keynote speakers and TV celebrity chefs Manal Alalem and Yasser Jad.

Dubbed the ‘Queen of Arab cuisine and culinary arts’ Alalem, a best-selling cookbook author and host of “Manal Al-Alem Kitchen”, also encourages female involvement in the culinary industry through her Manal Club, a network of 6,000 women from across the Arab World, while Jad is President of the Saudi Arabian Chef Association (SARCA), and recurring judge on MBC’s popular programme, Top Chefs.

Also doing his part in transforming and advancing sustainable food systems, while advocating for a robust private sector in the Middle East, HRH Prince Khaled bin Alwaleed bin Talal Al Saud, founder and Chief Executive Officer of KBW Ventures will join the conference headliners on the Main Course.

SIDE DISH Gamechangers: Where Tech, Art, Business, Hospitality and Food Converge

The SIDE DISH stage at InFlavour is where technology, artistry, business, hospitality, and food converge for a futuristic look at where the food service and hospitality sectors are heading, with 12 industry transformers sharing their views on where they believe the industry is heading in Saudi Arabia and beyond. The game-changing speaker line-up includes Sujeet Raju, Varun Inamdar, Nick Cooney, and a host of other culinary pioneers, convention-breaking chefs, and food entrepreneurs.

To learn more about InFlavour, please visit 


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