3 years ago

Adamas Motors operates the new Lotus Bahrain showroom

Charlie Cooksey interviews Karl Hamer, CEO, Adamas Motors on the newly launched Lotus showroom in Bahrain. You describe the new Lotus Bahrain showroom as a “world first”. What do you mean by that? Bahrain’s market is not the biggest in the world, we all know that. Although it’s a conservative market, people here love their cars. Our business is in the Asia Pacific and Middle East only so when we had the chance to go into Bahrain, I jumped at it. Motor retailing has changed and now it’s all about giving lifestyle experiences. I wanted to build the world’s first department store for cars in a high-end fashion in the center of Manama’s financial district. The Bahrain showroom is the first in the world to display Lotus’ new retail identity. Where does the name Adamas come from? When I was forming the company, I didn’t want it to be in my name. I wanted a brand of our own so that when you hear it across Asia Pacific and the Middle East, you’ll immediately know it’s synonymous to luxury. The name Adamas was inspired by its Latin origin of a diamond – unbreakable, indestructible and invincible. We understand that Bahrain […]