5 years ago

The New Costa Experience in Bahrain

Why did you choose the Food and Beverage industry for your new venture? One of the driving forces of our business group is developing business opportunities. We are here to make profits but with something sustainable and in line with our quality and ethical standards. Now, the food business serves a greater good and provides people with a service they appreciate. Food has a certain quality standard and if you pick the right quality partners, you have succeeded in achieving that quality. We also wanted to diversify our portfolio and the food business seemed to be a potentially profitable and sustainable one. Can you tell us more about Costa Coffee and Al Zayani partnership? We never found the right opportunity to deal with the food franchising business. We wanted something with credibility so that we could develop on it. When the Costa opportunity came, it was available as a master franchise for different territories. We chose to bid only for the Bahrain area because we wanted a global brand which is among the top three brands. At the same time, we wanted something that could be scaled up, teach us the business, and give us a head start. Costa seemed […]