4 years ago

Interview with Neal Coupland, Sports Partnership Director at NEOM

Earlier this year, NEOM entered a long-term partnership as Principal Partner of the Mercedes-Benz EQ Formula E Team (MBFE). The partnership will serve to drive knowledge transfer and development of sustainable technology and mobility in alignment with Saudi vision 2030. We talked to Neal Coupland, Sports Partnership Director at NEOM to know more. What was the vision behind the NEOM-Mercedes-Benz EQ’s partnership?The NEOM-Mercedes-Benz EQ partnership is founded on a shared vision to pursue pioneering ideas, accelerating our bold ambitions to create a land of the future where the greatest minds are empowered to exceed boundaries. We are excited to be working with an organisation with such a rich heritage in sport who share our values, championing sustainability in support of the world’s first net carbon zero sport and leading advances in technology and engineering, seeking to pioneer the at-scale use of electric vehicles in everyday life. With the announcement of the partnership, development programs were outlined. How will these contribute to the global sports landscape and the region’s positioning? At NEOM one of major aims is to inspire a community of pioneers and nurture the next generation of talent. The partnership with Mercedes-Benz EQ will provide vital knowledge sharing opportunities […]