7 months ago

Julius Baer Bahrain’s Shaj Babu on Preserving Wealth Across Generations

Shaj Babu, CEO of Julius Baer Bahrain, reflects on the wealth management firm being on the cusp of marking 50 years of presence in the Kingdom. In this exclusive interview, we learn about how Julius Baer witnesses shifting client preferences as the younger generation looks to alternative forms of wealth management. Now in its third edition, Business Leaders in the Middle East brings together sharp insights from across the region. These aren’t mere interviews; they’re windows into how leadership is evolving in a world shaped by rapid digital transformation. Technology touches nearly every industry now, and these leaders show us how to navigate change with purpose. Bahrain has been a key part of Julius Baer’s regional story. Can you walk us through the evolution of your presence in the country and what makes this market strategic for the bank? Julius Baer’s expansion into Bahrain was initiated by the Group’s acquisition of Merrill Lynch’s International Wealth Management businesses in 2013. Since then, 95% of Merrill Lynch Bahrain’s clients moved to Julius Baer in recognition of our values, heritage, and innovation. Next year, we will proudly celebrate 50 years of continuous presence in the Kingdom. This milestone not only showcases our long-term […]