Toyota Bahrain Launches All-New Land Cruiser Prado

Toyota Bahrain, a division of Ebrahim K. Kanoo (EKK), launched the 2024 Land Cruiser Prado in a ceremony held in the Toyota Showroom in Sitra, attended by members of the EKK Board of Directors and top management.

The Land Cruiser Prado, with a heritage spanning over 70 years across 190 countries, is renowned for its robust 4×4 capabilities that excel in challenging off-road conditions. The latest model focuses on reconnecting with its roots as a practical vehicle deeply integrated into people’s lives and communities.

Offering two powertrain options, the vehicle includes a 2.4-liter turbo gasoline engine delivering 278 hp and 430 Nm torque, and a 2.8-liter turbo diesel engine producing 201 hp and 500 Nm torque. It is also the first Prado to be equipped with Electric Power Steering (EPS), to help reduce loss of steering control when driving off-road, providing a crisper steering feel, improving maneuverability at low speeds, and enabling Lane Tracing Assist.

The new Land Cruiser Prado’s cabin is equipped with a range of advanced features that includes wireless charging for smartphones, a 12.3-inch touchscreen multimedia system with Apple CarPlay® and Android Auto™ compatibility, a 12.3-inch full graphic color meter, a color head-up display (HUD), a dual-zone automatic air conditioning system with rear AC vents, a 10-speaker JBL surround sound system, multi-adjustable power and ventilated front seats, and 60/40 split and reclining second-row seats, fully flat-folding third-row seats.

The new Prado also comes with numerous safety features, including Toyota Safety Sense, an advanced safety technology package that includes a Pre-Collision System (PCS) with extended features to include Intersection Collision Avoidance Support; Acceleration Suppression, which reacts to sudden use of the throttle in low-speed driving; and Emergency Steering Assist. The package also includes Dynamic Radar Cruise Control (DRCC) with Full-Speed Range and several features such as Earlier detection of interrupt vehicle and Curve speed reduction, Lane Tracing Assist (LTA), Lane Departure Alert (LDA), and Adaptive High Beam System (AHS).

Customers have a choice of 10 distinctive exterior colors. These include Avant Garde Bronze ME, Dark Gray, Smoky Blue combined with a light grey roof, Super White, Platinum White Pearl MC, Black, Attitude Back MC. In Addition to one newly developed color: Sand combined with a light grey roof. Meanwhile, the interior is available in a choice of Dark Chestnut, Black, or Chateau. The vehicle also comes equipped with a choice of two designs 18-inch alloy wheels, one of which offers better off-road performance while the other is designed for functional beauty and practicality.


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