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Twitter experiments with vertically scrolling video

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Microblogging platform Twitter has announced on its official Blog that it will begin rolling out a new way to experience videos on the platform.

According to GSM Arena, Twitter isn’t planning to push TikTok-like short videos the same way that IG did with Reels or YouTube with Shorts. Instead, it is only going to take one element of short-form video, making it easier to discover video content on the platform.

Twitter will be introducing a new “immersive media viewer” which will play videos in a new full-screen view. This will be accessible by simply tapping expanding a video from a Tweet.

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Users will be able to swipe up from any video if they wish to discover more visual content. Backing out of the view will bring you back to your Twitter feed.

Twitter is also going to be showing more videos in the app’s Explore tab. Users will see a new video carousel along with Tweets of interest under “Videos for you”.

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The immersive media viewer will be rolling out to iOS users using Twitter in English over the next few days. Meanwhile, the video carousel in the Explore tab is now available to Android and iOS users in English.

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Khaleej Times

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