UAE launches mobile service to display identities of private companies

The Telecommunications and the Digital Government Regulatory Authority (TDRA) has initiated a new feature that will identify the caller’s name – landline or mobile number – of private companies on mobile phones.

Taking to social media TDRA posted a video: “Now, #Kashif is available for all!”

The Kashif initiative will recognise the incoming caller’s ID even if the number is not saved on the mobile phone. The new feature will reduce the number of anonymous calls received by the residents and provide information of the caller’s contact before responding to the incoming call.

This feature will be applied to all private sector companies during 2022, and it will include fixed and mobile numbers registered under private sector companies.

TDRA emphasised that this feature is considered the first line of identifying the calling party, nevertheless, customers must abide by the directives of competent authorities regarding not revealing their personal information such as bank account number, PIN codes, passwords and others.


Khaleej Times

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