In an exclusive edition of only 99 automobiles, a strictly limited number of the M850i xDrive Gran Coupé were created by Jeff Koons and BMW during several years of close collaboration. The most elaborately designed vehicle in all of BMW’s history, THE 8 X JEFF KOONS was presented at Art Dubai.
With over 200 hours of work time just for the exterior paint job, the expressive and striking design combines eleven different exterior colours ranging from blue to silver as well as from yellow to black. Only four cars will be painted each week. The multi-coloured interior is comprised of high-end materials, fine leather and a cupholder lid with an edition badging and the artist’s signature. The seats are made up of the striking red and blue which reflects the colours of superheroes from the comic book universe as well as those of the company’s high-performance unit BMW M.
Overall, the energetic and powerful design includes both elements of pop art as well as geometric patterns paying homage to the sporty 8 Series Gran Coupe’s intricate contours and shape. The exploding lines of colour at the rear, in turn, are their own unmediated homage to the artist’s 2010 BMW Art Car, while the “POP!” on each side as well as the vapor thrust imagery symbolize the power and speed of THE 8 X JEFF KOONS, according to the artist.
