Manama – Kingdom of Bahrain: UDrive Rent A Car, the leading car rental company in Bahrain has been appointed distributor in the Kingdom of Bahrain of SERVO lubricants from Indian Oil Corporation Limited.
UDrive Rent A Car signed a Memorandum of Agreement with Indian Oil Corporation Limited to market SERVO Lubricants, marking the entry of the SERVO’s brand of world-class lubricants into the Kingdom of Bahrain’s automobile industry.
Mr. Jehad Amin CEO and Owner, U Drive Rent A Car along with Mr. Vikas Bahl, Managing Director, IOC Middle East (subsidiary of Indian Oil Corporation Limited) formally launched SERVO Lubricants in Bahrain in a ceremony held at Crown Plaza Conference Hall, on November 24, 2017. The event was attended by, members of the press across Bahrain and representatives of U Drive Rent A Car, representatives from Indian Oil Corporation in India and United Arab Emirates, prominent business men, Dealers and Corporate clients from the region.
Speaking at the press conference during the launch, Mr. Jehad Amin, CEO, U Drive Rent A Car said, “UDrive Rent A Car is entering a new phase with distributorship for SERVO products in the Kingdom. It is an international brand with a strong presence in India, Africa, South East Asia and West Asia. SERVO also enjoys the approval of several global automobile manufacturers for its range of lubricants that meet global specifications. We are proud to be associated with it and will put in our best efforts to maximize SERVO’s presence within the automobile service industry in Bahrain.”
SERVO has many products of world standard including engine oils, gear oils, transmission oils and brake fluids to meet all kinds of lubricant demands.
With over 1000 commercial grades and over 1,500 formulations encompassing literally every conceivable application, SERVO serves as a one-stop shop for complete lubrication solutions in the automotive, industrial and marine segments. Recognized for cutting-edge technology and high-quality products, SERVO is backed by Indian Oil’s world-class R&D and an extensive blending and distribution network.
SERVO products range include mainly industrial, marine and commercial uses from engine oils for gasoline and diesel engines to various greases that are essential and vital for industrial and commercial usage, SERVO comes from a company that is ranked 168th in fortwune500 list of companies.
Mr. Vikas Bahl Managing Director Indian Oil Middle East, commenting at the event said,: We are proud to be associated with U Drive and we are confident that U Drive will see that SERVO has a Strong presence in Bahrain and will be a Name to Reckon in Automotive, Engineering and Marine Industry.
Mr. Greg Rodrigues, General Manager, UDrive Rent A Car stated that they had already initiated implementing their marketing strategy for SERVO in Bahrain and expects it to provide good results. “We thank Indian Oil Corporation Limited for their confidence and partnering in launching SERVO in the Kingdom. UDrive Rent A Car has after surveying the market, prepared the blueprint for the distribution of SERVO in Bahrain. It is already under implementation and we shall be able to gauge the results and make adjustments as necessary. I would further like to thank all of you here for being present and participating in this proud achievement of UDrive Rent A Car.”
SERVO brand from Indian Oil is the brand leader among lubricants and greases in India and has been conferred the “Consumer Super brand” status by the Super brands Council of India. Recognized for its brand leadership by the World Brand Congress and as a Master Brand by CMO Asia, SERVO has now carved a significant niche in over 28 countries across the globe.
About Indian Oil
As India’s flagship national oil company, Indian Oil has been meeting India’s energy demands for over half a century. With a corporate vision to be ‘The Energy of India’ ,’ Indian Oil’s business interests straddle the entire hydrocarbon value-chain – from refining, pipeline transportation and marketing of petroleum products to exploration & production of crude oil & gas, marketing of natural gas and petrochemicals, besides forays into alternative energy and globalization of downstream operations.
Having set up subsidiaries in Sri Lanka, Mauritius and the UAE, the Corporation is simultaneously scouting for new business opportunities in the energy markets of Asia and Africa. It has also formed about 20 joint ventures with reputed business partners from India and abroad to pursue diverse business interests.
About U Drive
Reputed to be the fastest growing rental company in Bahrain, U Drive has positioned itself as a total provider of transportation solutions in the kingdom. U Drive boasts a large fleet of new and latest-model vehicles that suit customer’s Car Rental Chauffeur and leasing requirements. Established in 2010, the company is a subsidiary of House of Travel, U Drive is a value oriented Company, well recognized as a provider of all rental requirements that are personalized for individual and corporate clients, as well as travelers visiting Bahrain.