An Etihad Airways ad campaign on “sustainable aviation” has been banned by the UK, as it was reportedly misleading consumers over the environmental impact of flying.
The airline ran two Facebook adverts promoting its green credentials, which promoted its “louder, bolder approach to sustainable aviation.
UAE national carrier Etihad Airways sponsors the Manchester City Premier League and also holds stadium naming rights, as part of its extensive marketing strategy.
The ad campaign also put out the idea that passengers choosing Etihad was making a “conscious choice for the planet,” as it cuts back on single-use plastic cutlery.
As per an investigation by the Advertising Standards Authority (ASA), the ad campaign’s claims were misleading by “exaggerating the environmental benefits of flying” with the airline.
