Volkswagen Middle East announced the appointment of Virginie Ludmer as the new Marketing Director, taking charge since August this year. With a decade’s experience as part of Volkswagen Group Canada, Virginie has held several roles within the brand.
Virginie’s career with Volkswagen Canada began as a Brand Marketing Specialist. Over time, she took on responsibility for directing all brand marketing activities, including spearheading product launches and orchestrating large-scale campaigns.
She boasts a background in digital marketing, CRM communications, and brand strategy, combined with her international experience. Most recently, she held the position of Manager of Digital & CRM Communications, leading the development and implementation of personalized digital communication programs.
On the new appointment, Matthias Ziegler, Managing Director of Volkswagen Middle East, said “With her vast experience in the automotive industry and proven track record of success in Volkswagen Canada, we are thrilled to have Virginie join our Middle East team. Her expertise specifically in Digital Experience and Customer Relationship Management (CRM) will be invaluable as we continue to grow our market presence in the region.
Virginie Ludmer, Marketing Director of Volkswagen Middle East, added, “I am delighted to join Volkswagen in the Middle East. I am deeply committed to expanding our Brand presence and driving growth in this key market. I am eager to advance our strategy, deepen customer engagement, and foster innovation. I look forward to collaborating closely with our dealer partners and engaging with our customers in meaningful ways.”
