Air India announced the rollout of its recently unveiled global brand identity across guest touchpoints, beginning with a full switch to the new look across digital and online channels and rebranding at Delhi and Mumbai airports.
The new identity, unveiled in August 2023, is centred around the ‘Vista’, Air India’s new logo icon. The new look features the airline’s new brand colours, including Air India red, aubergine, rose gold, and accents of gold.
The airline’s website and mobile app have also been redone as per the rebranding exercise.
The airline said its social media platforms have also been revamped to reflect the new brand identity, offering engaging content and an interactive platform for guests to connect with the airline and fellow travellers.
“Starting with Delhi and Mumbai airports, guests will begin to see the new branding come alive at various touch points, including check-in counters, boarding gates, lounges, and newly designed boarding cards,” the airline said in a media statement.
It said the rollout will progressively extend to other airports across Air India’s growing global network in the coming weeks.
“The network-wide switch to our new global brand identity is a landmark moment for Air India,” said Campbell Wilson, Chief Executive Officer and Managing Director of Air India.
“It’s not just about bringing our new logo and colours to customer touchpoints; it’s a promise to our guests of a transforming travel experience that is modern, seamless, and infused with the warmth and hospitality that define a new India and a new Air India,” Wilson said.
The new livery will feature on the A350 fleet and, subsequently, on other incoming brand-new aircraft.
The in-flight rollout of the new global brand identity is linked to the airline’s soon-to-be-inducted Airbus A350 fleet as well as the subsequent refurbishment of cabin products over the next few months.
Air India’s massive aircraft deal
Earlier this year, Air India placed record-setting orders for 470 aircraft with Airbus and Boeing for $70 billion at published list prices, from which the much-anticipated Airbus A350 aircraft will start arriving this month.
A $400 million project for the refurbishment of 43 of the airline’s legacy wide-body aircraft will begin in mid-2024, which will lead to the installation of brand-new seats in every cabin, new inflight entertainment systems, and inflight Wi-Fi internet connectivity.
The carrier last week revealed new uniforms for its cabin and cockpit crews, designed by the famed Indian couturier, Manish Malhotra.
Spot what’s common between this iconic shot of the 1960s and the one we have recreated for our uniform reveal.
— Air India (@airindia) December 14, 2023
We say it’s the grace, warmth & confidence that our cabin crew has carried throughout the years.
Give a 💗 if you love these.#FlyAI #AirIndia #TBT #TreasuresOfAI pic.twitter.com/NK7cXUaQTb
The new uniforms will be introduced in a phased manner over the next few months, starting with the entry of service of Air India’s first Airbus A350.
The airline will also soon reveal new uniforms for ground staff, engineers, and security personnel, designed by Manish Malhotra.
