The words Dubai and chocolate were two that would never be associated with one another at the start of 2025.
Fast forward 10 months though and variations of the pistachio filled confectionary can now be seen in almost every supermarket in the land.
But what is it that makes certain foods, including Dubai chocolate and Bubble Tea, “blow up” and enter everyone’s wishlist?
Charles Spence, who is a professor of experimental psychology at the University of Oxford, has been investigating why these confectionary crazes kick off.
“I think part of it is just down to the power of influencers these days, who are very keen to show us them eating the latest new food they’ve discovered somewhere in the world,” prof Spence explained.
“These trends then spread globally very very rapidly.”
For trends to kick off they had to have “something that looks different, that looks unique”, he said.
Also Read: Viral Dubai Chocolate Replica Recalled
