Germany Recorded Increase in GCC Travellers by 15% in 2023
The German National Tourist Board (GNTB) announced an increase in travellers from the GCC region, up by 15 percent compared to the same period last year. 1,297,256 overnights were recorded from GCC tourists in 2023, the board announced at the Arabian Travel Market (ATM) 2024.
“During 2023, we witnessed a considerable increase of 168,915 overnight stays compared with the previous year,” said Yamina Sofo, Director at the German National Tourist GCC Office (GNTO GCC).
“The increase in overnight stays in 2023 underscores Germany‘s enduring appeal among GCC travellers, which is a testament to the continuous efforts of GNTO in its ongoing marketing campaigns across both B2B and B2C channels. We are delighted to witness our destination maintaining its position as a top choice for travellers from this region. Germany’s rich culture, rural customs, natural beauty, sustainability efforts, accessibility, and inclusiveness all play significant roles in its popularity. Additionally, our warm German hospitality, traditional cuisine, and exclusive retail opportunities further enhance the visitor experience,” she added.
“Being the largest travel and tourism event in the region, participating in ATM is an integral part of our marketing strategy, and we are confident of a significant increase in overnight stays, which would exceed our pre pandemic figure of 1,604,753 overnight stays.”
The GCC region ranked among the top three markets for arrivals, after the US and China.
According to Sofo, the aim this year is to capitalise on Euro 2024, positioning Germany as an all-year-round holiday destination and encouraging longer stays. This initiative will be supported by increased flights, with over 200 operating from GCC to Germany, including direct flights from Munich, Frankfurt, Düsseldorf, Berlin and Hamburg.
New flight additions this year include routes from Doha to Hamburg by Qatar Airways and from Manama to Munich by Gulf Air, as well as more routes by Eurowings and Flynas.
