Saudi Arabia to Launch Its Own Cruise Line, Aroya Cruises
Cruise Saudi, a 100 per cent Public Investment Fund-owned business, and a pioneering force in the development of the Kingdom’s tourism industry has announced the launch of its own cruise line, AROYA Cruises.
Combining the words “Arabian” and “roya” (meaning vision or dream), AROYA Cruises will offer citizens, expats and tourists an opportunity to explore the wonders of the Kingdom from the sea.
With a commitment to showcasing Arabian experiences, AROYA Cruises will reflect the country’s rich cultural heritage, natural beauty, and warm hospitality, providing an immersive journey, designed and tailored to reflect its brand values of inspiration, enrichment, generosity and respect.
AROYA Cruises’ independent operational and management team will be led by Ghassan Khan.
Khan will manage the brand as a separate business unit supporting the fulfilment of the cruise firm’s strategic goals of welcoming 1.3m cruise visitors by 2035 and providing 50,000 direct and indirect jobs.
