Qatar launches ‘Specialist Programme’ to upskill its global travel trade partners 

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Qatar Tourism has launched a new, interactive online training course – Qatar Specialist Programme – designed to enhance its global travel trade partners’ knowledge of Qatar’s diverse experiences and provide a recognised qualification for its global travel trade partners.

The advanced programme, which uses the latest methodologies in digital learning, replaces the current Tawash programme.

Available in 11 languages, Qatar Specialist Programme equips trade partners with the relevant support, knowledge, and tools to promote and sell Qatar internationally more effectively.

Comprising several modules, each focusing on a particular aspect of Qatar’s tourism offering, the programme allows participants flexibility, letting them complete each module at their own pace, supported by an intuitive, engaging educational tool. Features include interactive maps and knowledge check quizzes.

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Philip Dickinson of Leading International Markets – Qatar Toursim, said: “The Qatar Specialist Programme is another step towards supporting the global travel trade industry in working alongside Qatar Tourism to help drive significant growth in annual international visitor arrivals and welcoming six million visitors a year by 2030.”


The programme focuses on various aspects of Qatar’s tourism offering, covering history, heritage, attractions and experiences. Partners who complete the full course will receive exclusive benefits and insider tips, as well as itineraries and the latest information on accommodation and attractions.

In other developments, Qatar Tourism recently launched its Tourism Hotline to boost communication with stakeholders, visitors, and residents. The new hotline can be reached at 106 and is operational 24/7.

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The hotline offers increased accessibility to vital tourist information. Furthermore, the hotline will contribute to the national tourism sector’s development as it plays a key role in supporting stakeholders, partners, and investors with key information and updates.


In recent news, Qatar Tourism partnered with global photography app Explorest to debut in the region and unveil 75 of the greatest places to take photos across Qatar.  

This comes after the successful launch of Explorest in some of the world’s most photographed cities including Los Angeles, New York, London, Paris, Singapore, Hong Kong and Shanghai.



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