The Labour Fund (Tamkeen) received a prestigious international award in recognition of its entrepreneurial initiative of conducting a comprehensive transformation plan that focuses on driving greater economic impact for the Kingdom of Bahrain. Tamkeen was named “Entrepreneur of the Year” in the category of non-profit or government organizations in the 14th Annual 2022 Golden Bridge Business and Innovation Awards.
On this occasion, Ms. Maha Mofeez, Acting Chief Executive of the Labour Fund (Tamkeen) expressed deep pride in this achievement and highlighted the active role of Tamkeen’s employees in receiving this international recognition.
In the beginning of this year Tamkeen embarked on its 5th strategy cycle with a full-fledged transformation strategy developed based on market requirements. Tamkeen’s new strategy is focused on productivity and impact and guided by the organization’s two primary mandates. The first of which is centered around making the private sector the engine of growth and sustainability in the local economy by supporting private sector enterprises and developing strategic partnerships in order to create new and innovative solutions. The second is around empowering Bahrainis to become employees of choice and a key supporter of the private sector to create high quality jobs for locals.
Tamkeen’s transformation resulted in 16 specialized programs offering individuals and enterprises tailored support designed to help them reach their highest potential. As well as a new assessment framework to ensure transparency and fairness in evaluation, and a framework for data analytics to streamline performance reporting. Tamkeen also launched an updated online portal, which improves customer experience and reduces the time required to review applications.
Furthermore, Tamkeen unveiled a new brand identity that communicates and emphasizes this new approach. The identity features a unique element: the Growth Mark, a visual representation of Tamkeen’s promise to drive growth, impact and prosperity for Bahrain and its people. The brand change was not only visual, as the organization embraced an empowering tone of voice for its communication, adopting a consistent, transparent, and informative approach when developing and curating content.