200th EditionPeople & Culture

Entertain, Engage, Sell: How marketing trends changed

Technology is leading the way as the globe changes. Almost all aspects of people’s lives has shifted into digital these days, including entertainment, health, real estate, finance, and currencies.

Similarly, ideas have evolved in the last century, from word-of-mouth to digital in the world of marketing. To reach one’s target market, it’s no longer enough to advertise on TV and in print. Social media is the new frontier for digital marketers, with nearly 5 billion active users.

Conventional Marketing

The following were some of the prevalent marketing trends in the “Pre-Digital Age”:

  • Printed works (flyers, newspapers, posters, etc.)
  • Billboards
  • Radio Advertisements
  • Telemarketing
  • Television commercials

Digital Marketing

Over the last decade, digital marketing has grown and evolved, and is now crucial for business outreach.

New technologies such as primitive mobile phones, first-generation computers, and user-friendly printers emerged during the “Digital Age”. The sort of technology available and the ideal medium for marketing communication are inextricably linked. The following are some of the most important marketing trends in the digital age:

  • Print advertising 
  • Increased use of television commercials
  • Spam emails 


The Dotcom Bubble lasted from 1995 until 2002. The internet, search engines, and mobile device advancements are all at the forefront of this era. During this time, some marketing trends included:

  • Improvements to Search Engine Optimization (SEO) 
  • PageRank and AdWords
  • Blogging

Current Trends

Social Media

The most common form of marketing that has been going around for the last few years has been majorly on and through social media. Social media algorithms, paid promotions, and a solid social media strategy allow for a better reach, leading to increased brand awareness, better engagement, driving traffic to your business website, and generating leads and sales.

Artificial Intelligence

Artificial Intelligence has enabled marketers to now check where their ads are being displayed and confirm that real people, not automated bots, are clicking on their advertising. This increases the reliability of client engagement data and ensures that marketing assets are not squandered.

The COVID-19 pandemic has ushered a new era of digital supremacy, especially in marketing – and these changes are here to stay.


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