Euro Motors: BMW Middle East launches its first eSport tournament in the region

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Euro Motors, Bahrain ‘s official importer of BMW Group vehicles, invites the residents of Bahrain to take part in BMW Group Middle East’s local initiative, Battle of The Gamers eSport tournament.

In line with the BMW brand’s major expansion and involvement in the world of computer, online and simulation games, this unique project is the first of its kind across the BMW Group worldwide and will be accessible for residents across the GCC and Levant markets.

With more time being spent at home during this period, BMW Group Middle East decided to launch the concept which comprises three key elements: Online tournaments, in-game coaching programmes and monthly podcasts.

BMW: Battle of the Gamers is an innovative online-only tournament that will bring the best gamers across the region together, crowning the top teams and individuals. With a total prize pool of $50,000 across multiple games, consumers will have the chance to play DotA, FIFA and Fortnite, with more games to be confirmed.

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Tournaments will be held for three days a week over the next two months. Selected games will include commentary from live streams and online viewing will be available post-game.

BMW Group Middle East’s in-game coaching programme titled The BMW eSports Academy will enable casual players and pros alike to participate in online classes around gaming topics. Gamers can expect to receive insights from coaches, game super bosses, pro-gamers, influencers, and game analysts.

For pro-gamers, BMW has organised a series of activities such as preparation and training for tournaments, live chats and Q&A sessions, gamer journeys and clubs scouting. More relaxed gamers will be provided with technical coaching, tips, tricks and training sessions, the chance to join 1 v 1 challenges and even the opportunity to play with a pro coach.

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BMW: Steering into Gaming, an exciting concept of online video-series and podcasts, will be conducted in collaboration with the movers and shakers of the gaming industry. This initiative has been developed to empower gamers to be on top of what is happening in the regional gaming industry.

The automotive brand will be utilising Gamers Hub Middle East’s framework to launch its first eSport tournament.

For more information or to register, please visit:: https://www.bmw-me.com/en/local-content/joyunleashed.html

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