INEOS launches hydrogen advocacy campaign
INEOS, Europe’s biggest operator of electrolysis needed to produce clean, low carbon hydrogen, has doubled down on its €2 billion investment in green hydrogen with the launch of a hydrogen advocacy campaign.
The campaign kicked off with the publication of a powerful editorial in the Sunday Telegraph on the hydrogen economy written by Sir Jim Ratcliffe, INEOS’s founder and chairman.
Today sees this followed by a national multi-media campaign that includes substantial billboard and digital advertising as well as a hydrogen bus exhibition tour and presence in Glasgow at COP26.
Hydrogen is a clean source of energy that can be used as both a raw material for industry and as a power source for transport and the home. It has a massive role to play in lowering the UK’s greenhouse gas emissions and INEOS is committed to playing a leading role in the hydrogen revolution.
INEOS is Europe’s largest existing operator of electrolysis, the critical technology which uses renewable energy to produce hydrogen for power generation, transportation & industrial use.
The company has announced that it intends to invest €2 billion in new production of green hydrogen across Europe.
It is also launching a major hydrogen advocacy campaign to draw attention to both the benefits and applications of hydrogen. The campaign will include significant billboard and digital advertising in London and Glasgow, a UK hydrogen bus tour and the exhibiting of a hydrogen powered car at COP 26.
