Apple’s iPhone 14 range is just two months away and, while leaks have revealed everything from their battery capacities to potential price increases, one surprising detail was overlooked: a new name.
In September, Apple is expected to announce a more affordable version of the iPhone 14 Pro Max, which was widely assumed to be called the ‘iPhone 14 Max’. But a detailed supply chain report from analyst Omdia, uses a far more logical name.
Breaking with leaks to date, Omdia senior research director David Hsieh refers to the new device (and iPhone 13 Mini replacement) as the ‘iPhone 14 Plus’. This makes a lot of sense. It harks back to Apple’s previous branding for its biggest phones and creates greater delineation between two 6.7-inch models.
further supply chain information has leaked around Apple’s iPhone 14 release plans. Countering an earlier report from Digitimes, which claimed Apple had been forced to slash the initial wave of iPhone 14 production from major supplier TSMC by 10%, respected Apple analyst and insider Ming-Chi Kuo has revealed that production for the new range remains largely on track.
“Rumored TSMC’s iPhone 14 orders cut by 10% is not aligned with my survey. I currently maintain my 2H22 shipment forecast for iPhone 14, about 100 mn [million] and 90 mn units for components and EMS, respectively.”
This will be critical for Apple given that Kuo believes that demand for the iPhone 14 lineup will be stronger in China than it has been for iPhone 13 models.