Pepsi Announces Major Logo Change, First Update in 14 Years
Pepsi has unveiled a new logo, making it the first update in 14 years. The new logo will make its debut in North America this fall as the brand celebrates its 125th anniversary, however, it will be rolled out globally in 2024. Over 125 years, Pepsi has changed its logo six times. This will be its seventh logo.
The new logo spans across “all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining,” Pepsi said in a statement. Pepsi’s new logo and visual identity pay homage to the brand’s heritage, and “borrows equity” from its 125-year history.
Pepsi is committed to achieving sustainable packaging targets and has started using 100 per cent recycled PET in all of its 20oz bottles in the US. The company is also known for its history of being bold and innovative in its marketing, with iconic ads and collaborations with pop culture icons.
Pepsi continuously reinvents itself with new products and marketing strategies, including exploring Web3 and introducing new flavours like Nitro Pepsi and Pepsi x Peeps. The company’s goal is to provide fans with enjoyable moments, and the new visual identity incorporates movement and animation to make it more flexible for use in both physical and digital spaces. This allows for more creative collaborations with partners and retailers and more opportunities to engage with fans, Pepsi said.