Genesis has announced a strategic partnership with the Misk Global Forum, the annual youth empowerment event hosted by the Misk Foundation, to shape the future of mobility in the Kingdom.

The Misk Global Forum is the region’s largest youth forum dedicated to empowering and connecting young leaders, innovators, and entrepreneurs globally. The upcoming edition of the forum, running from November 15–17 under the theme “The Big Now”, is expected to welcome more than 20,000 attendees and will centre on inspiring youth to think ambitiously, act decisively, and channel their energies into global problem-solving.

This partnership involves the provision of 150 Genesis vehicles to ensure the seamless transportation of attendees during the forum.

The Misk Global Forum provides a dynamic platform for timely and relevant dialogues on how to unlock the potential of youth, the exchange of ideas and knowledge, and networking opportunities to encourage collaboration and catalyse positive global change.