Saudi Arabia, Google partner in plan to ‘level-up’ Mideast

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Several Saudi ministries have teamed up with tech giant Google to launch a set of projects aimed at helping the Kingdom’s economic strategy and digital transformation.

Google said the initiatives will focus on Saudi Arabia and the MENA region and will boost economic recovery amid the coronavirus pandemic. The program, named “Grow stronger with Google,” will include a comprehensive list of digital tools, grants and training opportunities to support local businesses and job seekers across the region. In the Kingdom, Google will target the retail, tourism and technology sectors, including Saudi Post, which will list 100,000 local entities on the company’s digital platform and train employees in online marketing.

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Lino Cattaruzzi, managing director for Google in MENA, said in a press release: “During the pandemic, online tools have been a lifeline for many in Saudi Arabia. Making the most of the online opportunity can help Saudi people, businesses and communities and in the wider region bounce back stronger.” He said the program will equip businesses and individuals in the Kingdom with digital skills, especially in sectors that have been most affected by the pandemic, such as retail and tourism.

The tech giant has also partnered with several Saudi bodies — including the Ministry of Communications and Information Technology and the Ministry of Tourism — to implement the programs. One project is set to train 50,000 students and businesses in digital marketing.

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The program also includes cloud training for local businesses, as well as workshops on advanced digital skills, such as a machine learning platform that will teach about 140,000 developers with a focus on women.

Google said it wants to help 1 million people and businesses throughout the MENA region learn digital skills and grow businesses by the end of 2021.

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