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3 years ago
Charlie Cooksey of Gulf Insider attends a roundtable by Ilka Horstmeier, Member of the Board of Management of BMW AG, Human Resources and Labour Relations Director, and patron of the Intercultural Innovation Award (IIA) as she speaks about BMW and the IIA. The BMW Group is an international, intercultural company operating in 140 countries and has production operations in over 30 countries. Intercultural, mutual understanding, and respect are their key drivers for future cooperation, as well as climate change with their sustainability strategies and social responsibilities. The BMW Group and the United Nations Alliance of Civilizations (UNAOC) awarded ten organizations from ten countries with the Intercultural Innovation Award (IIA) at the Germman Pavilion at EXPO 2020 Dubai. The award honoured people and projects that promote diversity, tolerance, and inclusion in a creative way. Over 1,100 organizations from 120 countries applied for the award. Why hold the IIA in Dubai? Coinciding with the themed week on Tolerance and Inclusivity, and the International Day of Tolerance, it was the perfect place. I really liked the motto of the of the expo – “connecting minds creating future”. If you want to connect minds, you need to respect one another, therefore, I think it’s […]
3 years ago
The BMW Group and the United Nations Alliance of Civilizations (UNAOC) have bestowed ten organizations from ten countries with the Intercultural Innovation Award (IIA) for their outstanding social commitment. The award ceremony took place at EXPO 2020 Dubai (German Pavilion), coinciding with the themed week on Tolerance and Inclusivity, and the International Day of Tolerance. The awards ceremony was attended by Her Excellency Minister of State for International Cooperation of UAE and Managing Director of the Expo 2020 Dubai Bureau. The IIA honours people and projects that promote diversity, tolerance and inclusion in a particularly creative way, that move us forward as a society and as a company Ms. Ilka Horstmeier, Member of the Board of Management of BMW AG, Human Resources and Labour Relations Director, and patron of the award said. Diversity and understanding – for strong civil societies worldwide. The BMW Group and UNAOC, through the IIA, have been promoting intercultural understanding and strengthening civil societies for the past ten years. This year, 1,100 organizations from 120 countries applied to the open call. With the support of an International Jury, 10 organizations from 10 different countries were selected: Brazil, Canada, Egypt, France, Germany, India, Mexico, Nigeria, Sri Lanka […]
4 years ago
Just recently, we spoke to David McGoldrick, the General Manager of BMW Group in Bahrain to know more about their plans ahead of the year. What were the greatest challenges BMW, and the motor industry in general, faced in 2020? The challenges can be defined in two areas: pre-Covid and post-Covid. The pre-Covid challenges were focused on the changes in people’s mobility requirements in the modern world. This includes issues on sustainability and environment as well as the costs associated with the research and development of new products. Post-Covid, would be the economic impact that affects the supply and demand of cars. Were you able to resolve these problems? In terms of dealing with Covid, we had to be agile. It’s not something that any of us have encountered before and we at BMW are continuing to react quickly to the circumstances each day posed. We have innovated the way we operate and offered our services. We have pioneered in an online showroom (for new and used cars), reduced consumer touch points and made our digital offerings more visible and seamless. Our customer service has been elevated – an example of that would be our car service and repair at […]
4 years ago
Just recently, we interviewed Dr. Hamid Haqparwar, Managing Director of BMW Group Middle East to know more about #NextGen, their latest innovations and plans for the region. What was the inspiration behind #NextGen? The concept of #NextGen has been developed a couple of years ago. Nowadays, people are becoming more and more digital savvy; they prefer to have the latest information within a very short timespan. At BMW, we decided to refocus our product launch strategies by transitioning into a digital concept. #NextGen is a first-of-its-kind platform where we elaborate about our technologies and showcase our latest innovations. It has various content hubs which contains highlights, discussions, videos and more information on our new products. We have started preparing for this global digital event long back and it was certainly fun for us to see the reaction of the audience. How difficult was it to transition to doing this totally digitally after years of doing everything through physical events? The transition was quite easy as we have been preparing for this for a while. As I’ve mentioned, we have already made significant progress in reducing our carbon footprint by going more into digital spaces. The idea, strategy and vision of […]
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