4 years ago

Interview: Manfred Bräunl, CEO of Porsche Middle East and Africa FZE

2020 has been a difficult year for a lot of industries, automotive included. How has Porsche dealt with the issues regionally and what effect, if any, has it had on the business? It has been a year unlike any other, but I’m pleased to say we’ve dealt with it head on. Naturally, the safety and well-being of our employees was at the forefront of our decision-making. Thanks to flexible business plans, fast support measures, creative ideas and above all, the great support of our Porsche partners across the region, we can be proud of what we achieved. We started the year off well and reported a 5-per cent growth in new car deliveries in the first quarter of 2020. Following the lockdown in the second quarter, which unsurprisingly affected our business, we had the best third quarter results over a 5-year period. What would you say have been the most significant moments and milestones for Porsche throughout the Middle East in 2020? Despite COVID-19 presenting a challenge on a scale which we have never seen before, we took big steps throughout the year that will continue to impact our operations positively in the years to come. What I found most […]