The Department of Justice has opened a criminal investigation into the panel blow out of a Boeing 737 MAX operated by Alaska Airlines in January. The incident was the first in a chain of events reported this year, which have led to increased scrutiny of the company and heightened media attention over such incidents.
Despite the string of faults that have been publicized, the chances of being killed on a flight are extremely low.
This knowledge is well ingrained in many, as Statista’s Anna Fleck notes one study, carried out by The Harris Poll on behalf of Fast Company, shows: 69 percent of respondents agreed that flying is safer than other means of long-distance transportation.
At the same time, 86 percent of adults agreed that they would trust flight teams (such as air hostesses and pilots) to keep passengers safe during flights, while 73 percent said that they trust passenger planes are thoroughly inspected before flying.
Yet, it appears that the high-profile safety incidents documented of late are having at least some impact on flyers’ behaviors: 48 percent of respondents said that they would now be more likely to pay attention to safety materials on an upcoming flight, 47 percent said that they would now be more likely to wear a seatbelt when not required and 45 percent said that they would now be more likely pay attention to pre-takeoff activities. At the same time, between 30-40 percent said that they would be more likely to consider the row their seat is located on the plane, the airline they book with and the type of plane they will be flying on.
Against a backdrop of questions over what’s going on with Boeing, Morning Consult carried out a survey on how public trust in the aircraft giant has changed with the new developments.
It found that between Q4 of last year and January 1-February 28 of 2024, net trust had dipped among respondents by 14 percentage points. Net trust is defined as the share of respondents who trust a brand minus the share who distrust a brand.
As the following chart shows, the biggest change was among business travelers, with a 26 percentage point difference between the two survey waves. According to the online polling company, this is partly due to business flyers having historically had more trust in Boeing than other groups, which means there was more room to fall.
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Nicki Zink, an analyst at Morning Consult, adds that while Boeing’s reputation has dipped, this has not spread to the wider airline industry and that net trust in airlines has even seen an uptick as the spring break season approaches.