Twitter introduces new feature ‘location spotlight’ for professionals
Professionals – whether creators, non-profits, developers, small business owners, or big brands – use Twitter to drive results and grow their business. Anyone on Twitter can easily convert their account to a ‘Professional Account’ to strengthen their presence on the social media platform.
For the past year, Twitter has been developing a collection of foundational, free-to-use products that give this community the tools they need to customise and strengthen their business presence and showcase their products to customers directly on the platform.
On July 4, Twitter hit another milestone in this journey, making ‘Location Spotlight’ available to all professionals on the platform.
This is the first spotlight for professionals to become globally available.
Location Spotlight allows professionals with physical business locations to display their business address, hours of operation and additional contact information so that customers can reach them via phone, text, email or Twitter Direct Message.
As the Location Spotlight feature is scaled up, Twitter is giving it an extra boost that can help professionals drive their customers further down the path to purchase. Using Google Maps Platform, this spotlight now gives professionals the option to add a map of their business location. Customers can then click on the map for directions to navigate there.
The global launch of Location Spotlight follows a range of professional products introduced to date, with a number of new resources in the pipeline. These include:
- Professional Home: For professionals wanting more insights and resources to improve their presence and performance on Twitter, the platform will be introducing ‘Professional Home’ – a centralised resource hub within the Twitter for Professionals experience. For the first time, professionals will be able to access a homepage to track performance, discover product offerings, tap into additional resources and drive performance. Professional Home will become available to all professionals globally in the coming weeks with additional updates and iterations to come throughout the year.
- More Profile Spotlights: Twitter plans to test and launch a few additional profile spotlights this year to better serve its broader audience of professionals. Ultimately, these spotlights will enable professionals to encourage potential customers to take the actions they care about most when discovering their account on Twitter.
- New “Taking Care of Business” Workshop Series: Starting this month, the platform will be offering a monthly, live online workshop series created by Twitter Flight School called “Taking Care of Business.” The series is designed to help professionals who are just getting started gain a better understanding of the newest products and offerings available to Professionals on the platform, or simply need a refresher on how to leverage Twitter to grow their business. The workshops will cover how to set up a Professional Account; how to activate an appropriate spotlight for a business and how to Tweet confidently and engage with audiences.
- New On-Demand Courses on Twitter Flight School: In addition to the live webinars, in August, the platform is rolling out 10 a la carte courses on Twitter Flight School that will cover several topics that are top of mind for professionals on how to leverage Twitter to drive customers to buy. This coursework will be designed specifically for small to medium businesses and will cover topics like ‘How to Up Your Tweet Game’, ‘Creating a Community of Engaged Followers’ and ‘Keeping it Simple: The 4 Cs of Content Strategy’.
Users can also access ‘professional’ tools through the left-navigation sidebar within the app and select Twitter for Professionals to get started.
The initial suite of products unveiled so far has laid the foundation and Twitter is excited to continue introducing new ways to help professionals achieve business success on the platform.
In other news, Twitter’s recent report, developed in partnership with Pulsar & Canvas8, revealed the three must-know trends about to impact the community. Monitored on Twitter in Saudi Arabia, and analysed by cultural and data experts over a two-year period, the following trends are a reflection of what’s happening in Saudi Arabia and what people are actually talking about.
