UAE Introduces Face Pay Payment Method for Consumers

Network International and Carrefour, which is owned and operated by Majid Al Futtaim in the UAE, have announced the activation of the Face Pay payment solution by verifying payments from consumer authentication service provider PopID.

Thanks to this service, Carrefour customers in Deira and Amsaf Mall branches will be able to pay for their purchases of food, daily necessities and other goods using the Face Pay solution. Consumers can register for this service through the Carrefour application or the website and then pay for purchases by looking at any of the payment platforms, instead of scanning their phones or bank cards.

This solution is based on the facial recognition technology developed by PopID and is available through the payments network of “Network International” for widespread adoption throughout the UAE.


“Carrefour is at the forefront by introducing new technologies that improve customer experience and provide a contactless shopping experience,” said Bernardo Pierloiro, Chief Operating Officer for the GCC region at Majid Al Futtaim Retail.

He added, “The face verification feature will facilitate and make payments easier and more efficient for customers without the need to use their wallets. This secure and seamless payment method is fast; it only takes a few seconds. We are excited to be among the first in the retail sector to launch this technology across the UAE in partnership with PopID.”

Strategic partnerships

Andrew Key, Group Acquisitions Director at Network International, said: “We are pleased to continue to drive the development of biometric payment systems by launching Face Pay, the first facial verification solution in the UAE, with the aim of providing customers with fast, convenient and seamless payment experiences, protection business from potential frauds using robust security protocols.

“We at Network International are proud to be the first company to launch this solution that allows payments to be accepted via biometrics. We have a proven track record of pioneering innovations in the payments field in the region, and we will continue to enter into strategic partnerships that enhance the capabilities of payments across the UAE.”

John Miller, CEO of PopID and Kali Investment Group, added: “When introducing the Face Pay solution in the United States and Japan, we saw that linking the solution to consumer loyalty program accounts and payment methods contributed to boosting revenues and speeding up ordering and payment procedures, in addition, to Enhance loyalty rates and reduce fraud. We look forward to collaborating with Network International and using the platform in Carrefour stores for the first time in the region.”


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