Mercedes-Benz revealed the Mercedes-Benz Places | Binghatti, a new state-of-the-art venture to merge the worlds of automotive and architecture, at an event held at the Meydan Hotel in Dubai. This will take the form of a 65-story residential tower that will deliver a holistic, connected, and desirable luxury living experience.
This business venture underlines Mercedes-Benz’s strategy to transfer the brand’s design DNA, emotion, and intelligence to branded residential living spaces.
The residences will showcase mixed-use facilities comprising restaurants, sports and wellness zones, lounges, non-automotive retail, exhibition spaces, and parking. Mercedes-Benz Places, in conjunction with local Mercedes-Benz subsidiaries, developers, and third-party providers, will deliver a spectrum of advanced and innovative mobility solutions. These will include EV charging, smart mobility apps, ride-hailing, bike and scooter sharing, chauffeur services, and automated valet parking. Added together, these features will set new standards for intelligent and luxury living by offering individualised homes that are unmistakably “Mercedes-Benz.”.
From automotive to architecture: translating the design philosophy of Sensual Purity Mercedes-Benz Places | Binghatti is characterised by its distinctive elliptical exterior, reminiscent of the flowing lines on a host of ultra-modern Mercedes-Benz cars. These include the futuristic VISION EQXX, the high-performance Vision One-Eleven and the Concept CLA Class unveiled at IAA Mobility 2023. Rising to 341 metres (1,118 feet), the hyper-tower is located in the heart of the city with uninterrupted views of the world-famous Burj Khalifa, in the prime location of Downtown Dubai.
Mercedes-Benz Places | Binghatti comprises a collection of 150 residences, consisting of a balanced selection of two- to four-bedroom units and five penthouses. Each residence has been crafted to intensify the brand experience.
The tower is composed of three main elements, starting with the core and the horizontal structuring of the balconies. The second is the adjoining lamella structure with its dynamic lines. It encompasses the entire volume of the tower like a frame and thus contributes to the overall appearance of the building.
The third element is the closed southern façade, which is characterised by its cladding. Its visually striking design is not only functional but also a significant contributor to the tower’s overall identity. Not only does the cladding provide shading from the peak summer sun, but it also contributes to the building’s energy efficiency through the integration of photovoltaics.
Generous floor-to-ceiling glazing allows the interior and exterior to merge into a single entity, creating a space that seamlessly melds architecture and nature. Finally, the building features the highest-quality components, igniting a minimalistic yet welcoming feel that is both modern and timeless.
