Bahrain Commercial Facilities Company (BCFC) has announced the appointment of Mohsen Kassem as Chief Executive Officer of Group-owned Automotive Companies, the distributors of Honda, Chevrolet, GMC, Cadillac, Haval, GAC, Tank, Tasheelat Car Leasing Company and other brands.

Mr. Kassem emphasised the importance of activating the potential of the company’s workforce, improving competitiveness, fostering innovation, elevating the customer experience and journey, and ultimately realising the ambitious goals set forth.

With over 24 years of extensive experience, Mr. Kassem boasts a track record in the automotive sector. His career has been marked by successful tenures in leadership roles at General Motors and Nissan. He has also demonstrated his expertise in navigating the dynamic automotive landscape, with a focus on the Gulf and Middle East markets.