Bahrain: Startup Receives $1.2 Million Funding to Scale Virtual B2B Marketplace

Bahrain-based B2B tendering platform Procural has secured a seed investment of $1.2 million from Flagship Holding and Canada-based BenchMatrix to accelerate growth and product development. The investment will help Procural expand its reach and scale its innovative platform, enabling businesses of all sizes to manage their procurement processes efficiently.

Flagship Holding, with its GCC-wide footprint, will leverage its expertise to help Procural gain a strategic position in the market. BenchMatrix will bring its development prowess to bear and accelerate Procural’s in-house development cycle. All three principals, Uzair Usman, Flagship Holding board member Fahad Engineer & BenchMatrix founder and group CEO Irfan Fazli, are confident that the pooled knowledge will drive innovation and result in a revolution of the procurement space. is an algorithmic and AI-driven B2B procurement platform that matches vendors to buyers in an efficient, data-driven way. It offers a range of features, including a cloud-based infrastructure, customizable approval workflows, automated purchase orders, and real-time budget tracking. With extensive reporting and analytical features, businesses can easily manage their vendor relationships, track their spending, and analyze their procurement data to identify opportunities for cost savings and process improvements.

With the new funding, Procural plans to expand its team, improve its platform’s capabilities, and accelerate its growth in the B2B procurement market. Procural is poised to become the go-to procurement platform for businesses looking to streamline their procurement processes and save time and money.


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