Bahrain tourism to be promoted at London’s World Travel Market

The Ministry of Tourism will participate at the “World Travel Market” in London, scheduled to be held November 7-9.

The market is the largest international tourism and travel event of its kind in the world and one of the best attended international forums focused on the global tourism industry.

The Bahraini pavilion in the forum extends over an area of 266 square meters, and in collaboration with Tourism Ministry, Bahrain Tourism and Exhibitions Authority (BTEA), and the national carrier Gulf Air.

The pavilion will present latest offers in tourism, travel and air transport packages, in addition to a presentation of possible investment opportunities in various sectors in around the Kingdom by the Economic Development Board (EDB).

The pavilion will include the participation of the elite private tourism sector, represented by the Ritz-Carlton Bahrain Hotel, The Westin Hotel and Le Meridien City Center Bahrain, Farhat Tours, Al Areen Palace Resort & Spa, Best of Bahrain, Visit Bahrain, and the Jumeirah Bahrain Bay Resort & Spa.

Tourism Minister Fatima bint Jaafar Al Sairafi will hold several ancillary meetings with leaders of the tourism industry that represent both the public and private sectors – including ministers and officials. She will also engage in high profile meetings with officials of the ONWTO.

On the second day of the conference, Al Sairafi will make a special presentation to attendees on the developments of the tourism industry in Bahrain. The presentation is being made in conjunction with the Kingdom’s tourism strategy 2022-2026.

The minister said that the participants from the ministry and BTEA at the trade fair, will promote the development and potential of the tourism sector in Bahrain.

She emphasized on the ministry’s preparation for this exhibition, which will bring the most reputable names in the field of hospitality and tourism together.

Tourism Minister revealed that the ministry will also work on signing more direct trade agreements as well as bilateral and joint memorandums. This goal is in addition to identifying the latest developments in the travel, tourism, investment, air transport and modern travel technologies and their utility for the Kingdom.

Al Sairafi said that this participation will promote Bahrain as one of the newest exhibition centers in the Middle East.

Other events of the Bahrain tourist season will also be promoted, including the Bahrain Grand Prix, which will run March 3-5, 2023. The ministry is keen to build on the success of last season, where nearly 100,000 visitors attended the race, with international visitors making up nearly half of the spectators, indicating a 50% increase in overall international tourists in the F1, as compared to 2019.

The minister said that through attending this conference, the Kingdom of Bahrain is emphasizing its commitment to the development of the tourism industry globally.

She stated that the ministry will work to develop links with countries and tourism organizations around the world, adding that she is keen to strengthen international cooperation in the field of tourism and travel.


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