Year of Saudi Coffee Campaign Wins Award at Cannes Festival

Saudi Arabia’s Ministry of Culture collected an award at the Cannes Corporate Media & TV Awards Festival for its Year of Saudi Coffee campaign, it was reported on Monday.

Its three promotional videos were awarded the Silver Dolphin Award for integrated communication.

The films focused on the cultural significance of Saudi coffee and its relationship to society’s customs and traditions.

They were filmed in collaboration with advertising and marketing agency Eighties Creative and production company Hi Production.

The awards recognise corporate films, online media productions, and documentaries.

This year’s festival boasted about 900 entries from more than 45 countries, and 130 were chosen to receive Dolphin awards.

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