Saudi Arabia launches “Year of Saudi Coffee” logo and website

The Saudi Ministry of Culture today unveiled the visual identity and website for its latest initiative, the ‘Year of Saudi Coffee’.

A range of initiatives and events will take place over the course of 2022, organized by the Ministry of Culture and the Culinary Arts Commission, in partnership with other government entities, the private sector, hotels, restaurants, coffee shops, and other stakeholders. Designed to raise awareness about its unique qualities, they will encourage the export of Saudi coffee to new international markets.

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