Air India’s low-cost carrier, Air India Express, has unveiled a new logo and aircraft livery in shades of orange and turquoise.
According to a statement from the airline, the colours represent “enthusiasm, premium sensibility and a digital-first approach”.
“Charged with providing the best value, accessibility, and enhanced connectivity in the domestic and short-haul international network, Air India Express is set to become the airline of a new generation,” the airline’s chairman Campbell Wilson, said on social media platform, X (formerly Twitter).
Air India Express to add more routes, more aircraft
Wilson also said the Air India Group will induct an aircraft every six days between now and 2024-end.
The airline’s management said it will add more domestic routes, in addition to routes to the Gulf, South-East Asia and South Asia under a common brand when budget airline’s merger with AirAsia India is successfully concluded.
Say hello to the refreshed Air India Express! With an innovative blend of innovation and unique Indian warmth, we bring you New India's Smart Connector! #FlyAsYouAre pic.twitter.com/59eoZhsBM0
— Air India Express (@AirIndiaX) October 18, 2023
The airline – which has a fleet of 56 aircraft, will add new 50 aircraft in the next 15 months, expanding to 170 aircraft in the next five years.
