Semreen Ahmed is the Marketing Manager at Bentley and Lamborghini Bahrain, driving the two luxury brands’ engagement initiatives with the customer base in the Kingdom. A self-established dromomaniac, Semreen’s passion lies in exploring the unknown, scaling peaks, and crafting impactful experiences through the power of storytelling. We recently caught up with her to find out more about her love for the automotive industry, the field of marketing, and mountaineering.
What drew you to marketing as a profession?
I was drawn to marketing because of its dynamic nature and the opportunity to connect with people, spark their curiosity, and leave a lasting impression. Each day presents an opportunity to think outside the box, craft innovative campaigns, and shape the perception of a brand in the minds of consumers. Marketing allows me to combine my passion for storytelling and my love for creating impactful experiences.
What brought you to the automotive industry in particular?
I was extremely fortunate to have freelanced with some exceptional automotive brands during my undergraduate program and when the opportunity arose for a full-time career, it was an obvious choice. Cars are more than just machines; they embody freedom, adventure, and a space for reflection. Bentley & Lamborghini Bahrain provides the perfect canvas to merge my storytelling skills and strategic thinking, transforming automotive campaigns into an unforgettable journey for our clients.
What are the big challenges you face in your job and what’s been your biggest lesson so far?
As a marketer, I face various challenges in my role. One significant challenge is staying ahead of the ever-evolving digital landscape and effectively leveraging emerging technologies to engage our target audience. Additionally, ensuring consistent brand messaging and maintaining a strong brand image across diverse marketing channels is crucial.
My biggest lesson so far has been the importance of adaptability and agility in this fast-paced industry. Being able to quickly adjust strategies and embrace innovation has allowed us to stay relevant and effectively connect with our customers in a rapidly changing market.
Who is your marketing idol?
Selecting a single marketing idol is challenging because I find inspiration from a multitude of industry leaders and visionaries who have made substantial contributions to the field. From globally recognised figures like Seth Godin to local business owners like Wafa Obaidat, my perspective is continually shaped and influenced by various remarkable individuals.
What have you learned working with Bentley and Lamborghini Bahrain?
Working with Bentley and Lamborghini Bahrain has been an incredible learning experience. I have gained a deep understanding of the luxury automotive industry, its discerning clientele, and the importance of delivering unparalleled customer experiences. I have also learned the significance of attention to detail, precision in marketing strategies, and the art of creating a strong brand image.
What do you do outside of your work?
Outside of work, I am either at the gym, training for my next expedition or at home, reading a good book. I’m fascinated by high-altitude mountains and my passion for mountaineering has led me to the summits of the highest peaks in Europe and Africa. I also enjoy adventure travel and like to venture off the beaten path and immerse myself in different cultures.
If you had to drive a Bentley and a Lamborghini for the rest of your life, which models would you prefer from each brand and why?
If I were to choose a Bentley, I would choose to drive the Bentley Continental GT for its timeless elegance and exceptional performance. As for Lamborghini, I would opt for the Lamborghini Aventador SVJ for its breathtaking design, advanced aerodynamics, and powerful engine that has set several lap records on renowned tracks.
