The Marvels: Another Disney Box Office Flop
Disney’s latest attempt to force-feed its woke agenda to movie-goers resulted in another embarrassing box-office flop, as “The Marvels” posted the worst opening weekend in the history of the Marvel Cinematic Universe — the term used for Disney films that are based on characters from Marvel Comics.
The movie, which centres on three female characters — white, Hispanic and black — took in only $47 million over its first three days in the theatres. “By all accounts and by all sources, it’s a disastrous result for a $200M Marvel Studios movie,” writes Deadline’s Anthony D’Alessandro.
Marvel Studios, under President Kevin Feige, has been a major Hollywood force, with its 33 films generating around $30 billion since 2008. Despite this, recent films like “The Eternals” and “Ant-Man and the Wasp: Quantumania,” along with Disney+ TV shows such as “She-Hulk: Attorney at Law” and “Secret Invasion,” have seen lukewarm reception.
“The Marvels,” starring Brie Larson and Zawe Ashton, faced delayed marketing due to a Screen Actors Guild strike resolved on November 9. Disney CEO Bob Iger, addressing recent underperforming releases, announced a reshuffle in Disney’s movie release schedule, postponing some Marvel films to 2025.
CNBC added that “The Marvels” achieved the second-lowest first-day box office in the MCU history, earning $21.5 million on its opening Friday, including $6.6 million from Thursday previews. Only “The Incredible Hulk” from 2008, which followed the unexpected hit “Iron Man,” recorded lower initial domestic ticket sales.
