WorldMoney & Business

Bentley announces first, exclusive NFT collection

Bentley Motors has announced its first venture into the NFT marketplace, with a one-time NFT drop scheduled for September and limited to just 208 pieces.

The number 208 has special relevance to Bentley, being both the top speed of its fastest Grand Tourer (the Continental GT Speed) and the total production run of the iconic R-Type Continental of 1952 – the car that inspired the modern Bentley design DNA.

The genesis Bentley NFT will be a unique artwork created by Bentley Design, and will offer access and exclusive rewards to holders.

The Bentley collection will be minted on Polygon, an Ethereum scaling platform onboarding millions to Web3. Polygon recently attained carbon-neutral status and has pledged to go carbon negative by the end of 2022. As a result, all Bentley NFTs will be entirely carbon-neutral.

Bentley will also explore other digital platforms, including NFCs (non-fungible chips), online gaming, metaverse applications, and the use of blockchain technology across the organisation.

Proceeds from this and future activations will support the brand’s philanthropic initiatives. Bentley will accelerate support for students interested in engineering, design and manufacturing.

The unique pieces of digital art featured on the NFTs will be revealed following the drop in September.


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