Saudi Arabia: Mitsubishi Motors Corporation President & CEO Takao Kato and Top Executives Visit the MEA for the First Time
Mitsubishi Motors Middle East & Africa (MMMEA) warmly welcomed Mr. Takao Kato, President and CEO of Mitsubishi Motors Corporation (MMC), along with a delegation of top executives, to the region for the first time.
The visit began in Saudi Arabia on November 6, where Mr. Kato and top executives celebrated the 50th anniversary of Mitsubishi’s partnership with Alesayi Trading Corporation, the official distributor of MMC in the Kingdom. On November 7, the delegation travelled to the United Arab Emirates to celebrate the 40th anniversary of MMC’s excellent partnership with Al Habtoor Motors, the exclusive distributor of the Japanese brand in the UAE.
Since one of the main purposes of Mr. Kato’s visit to the MEA was to get closer to the regional distributors and gain a better understanding of the unique cultural, environmental, and dynamic factors of the region, the 2023 Regional Distributor Meeting (RDM) was held at the Waldorf Astoria Palm hotel in Dubai on November 8.
Among the regional distributors that attended the RDM were: Azerbaijan’s Diamond Motors LLC, Bahrain‘s Zayani Motors W.L.L., Egypt’s Diamond Motors Company, Gabon’s CFAO, Georgia’s Caucasus Motors, Ivory Coast’s CFAO, Jordan’s Transjordan Trading Co., Kuwait’s Meseelah Trading Company S.P.C., Lebanon’s Nippon Motors Corporation SAL, Libya’s Middle East Group FZE, Nigeria’s CFAO, Oman’s General Automotive Company, Qatar’s Qatar Automobiles Co., Saudi Arabia’s Alesayi Trading Corporation, Senegal’s La Senegalaise de l’Automobile, and UAE’s Al Habtoor Motors.
The four-day visit was concluded on November 9 with a visit to the MMMEA Regional Office in Dubai, Jebel Ali Free Zone. Mr. Kato, along with top executives, took the great opportunity to gain firsthand insight into the operations of the regional office and the role that it plays in overseeing MMC’s growth and expansion across the Middle East and Africa.
The “Mitsubishi Motors-ness” concept represents MMC’s commitment to redefining the driving experience, focusing on innovation, quality, sustainability, and customer-centric values. It aims to breathe new life into the Japanese brand by embracing Mitsubishi’s heritage while steering it towards an environmentally conscious and cutting-edge future.
