UAE launches National Behavioural Reward Programme

HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, on Saturday launched the National Behavioural Reward Programme at Qasr Al Watan in Abu Dhabi.

It is the first programme in behavioural science focusing on homeland, society and family.

Theprogramme aims to incentivise positive behaviour through a point-based rewards system that can be used in payments for government services.

The Prime Minister also launched the Fazaa app as an additional technical tool to maximize benefits of the programme.



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