WhatsApp to launch ‘Community’ to organise multiple groups

WhatsApp introduces a new tab, first rolling out to a small, select number of groups, which will let thousands participate in a Community that hosts multiple sub-group chats. The idea is that various organizations, from a school to a business whose employees communicate on WhatsApp, can more easily organize discussions and have their admins message everyone across different groups.

Through this tab only admins can broadcast to an entire Community in WhatsApp, while members are limited to the sub-groups they are in. Someone needs your phone number to add you to a Community, and WhatsApp won’t allow for Communities to be discoverable through search or recommended by an algorithm.

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